Recently, BMW ALPINA, the exclusive independent brand under the BMW Group, officially unveiled its new brand emblem. This marks another significant milestone following the brand's formal debut as an independent entity within the BMW Group in January 2026. Paired with the previously revealed brand wordmark, the new emblem establishes BMW ALPINA's contemporary visual identity system. The brand's core proposition centres on delivering an unparalleled long-distance driving experience that combines ultimate luxury with high performance, establishing a distinct positioning differentiation from BMW's M series.

The all-new BMW ALPINA badge design harmoniously blends the brand's heritage with contemporary aesthetics, retaining the throttle body and crankshaft – two quintessential elements that underscore the brand's profound technical legacy. Within the badge, clean, crisp lines are employed to outline the emblem, maintaining stylistic consistency with the surrounding brand lettering. Furthermore, a distinctive translucent finish is applied, accentuating the modern contours.

In the production and crafting of BMW ALPINA models, these vehicles will be manufactured at the fully upgraded BMW Group facilities, adhering strictly to the brand's high production standards. Consumers are offered a wealth of personalisation options, enabling customers to create their own bespoke vehicles. Iconic design elements such as the classic exterior colour schemes and 20-spoke alloy wheels continue to be employed, having undergone detailed optimisation.

It is understood that at this stage, BMW ALPINA will focus on products developed from BMW's larger models. The first new vehicle will be the all-new B7, based on the facelifted 7 Series. This will be followed by the next-generation XB7, with future plans extending to BMW's flagship SUVs and other models. In essence, BMW ALPINA is neither an ‘enhanced BMW’ nor a ‘luxury version of BMW M’. It stands as an independent ultra-luxury brand within the BMW Group, specialising in the harmonious blend of opulent comfort and high performance. We shall see how it performs in the years to come.

Audi will unveil the facelifted A6 (available as a saloon and estate) at the Paris Motor Show this October, alongside the all-new high-performance RS6 variant. The updated models feature more fuel-efficient engines, retuned suspension systems, newly developed safety equipment, and the latest generation MMI multimedia interface.



  The signature Audi grille receives subtle refinement, while enlarged side air intakes lend the front end a more assertive and dynamic stance. The redesigned fog lights reflect contemporary styling cues. Customers may opt for xenon headlights with LED daytime running lights, with higher trims offering adaptive headlight technology that automatically adjusts illumination angles during cornering. Additionally, the optional SmartBeam high-beam assist system from Gentex is available. This system autonomously evaluates surrounding traffic conditions to switch between high and low beams, ensuring optimal illumination. By eliminating the need for manual high-beam switching, drivers can maintain greater focus on the road ahead.



  The new Audi A6 measures 4.93 metres in length, 1.86 metres in width and 1.46 metres in height, with only minor alterations to the body dimensions following revisions to the front and rear bumpers. Subtle refinements have been made to the side skirts, featuring a diffuser-like mesh between the twin exhaust pipes flanking the rear. The boot lid has been completely redesigned, with its opening transformed from a trapezoidal to a rectangular shape. The newly designed LED tail lights are more elongated, creating an even more dynamic atmosphere than the A5. Audi offers five body colours for the new A6.



  Interior modifications are more restrained than exterior changes, featuring subtle dashboard refinements and additional chrome accents. Valcona leather seats are available as optional equipment. The performance-focused S-line variant features 18-inch alloy wheels and a 30mm reduction in minimum ground clearance to lower the centre of gravity. All models benefit from Audi’s newly tuned suspension system for the A6.



  The most significant changes to the Audi A6 undoubtedly lie in its new powertrain. Engine engineers have reduced fuel consumption without compromising power, achieving an average fuel efficiency improvement of up to 15% across the entire range. The adoption of a new electronically controlled hydraulic power steering system has enhanced aerodynamic performance, while the addition of variable valve lift technology to the engine and an improved intake camshaft variable valve timing system further optimise torque delivery.

  The entry-level petrol engine for the new Audi A6 remains the 2.0-litre inline four-cylinder TFSI turbocharged unit, delivering a peak output of 170 hp. The top-of-the-range specification features a 4.2-litre V8 FSI producing 350 hp. Additionally available are a 2.8-litre V6 FSI delivering 190 hp and 220 hp respectively, alongside a newly developed 3.0-litre V6 TFSI turbocharged direct injection engine producing 290 hp. The new engines come standard with Tiptronic automatic transmission and Quattro permanent all-wheel drive. Acceleration from 0 to 100 km/h takes just 5.9 seconds, with electronic speed limitation at 250 km/h. Combined fuel consumption is a modest 9.5 litres per 100 kilometres.

The entry-level diesel engine is a 2.0-litre TDI producing 136 hp, alongside a differently tuned 170 hp variant. Next comes the more potent 2.7-litre V6, delivering a maximum output of 190 hp and 380 Nm. The top-of-the-range specification features a 3.0-litre V6 TDI, achieving peak figures of 240 hp and 450 Nm. Notably, the 2.0-litre TDI achieves a combined fuel consumption of just 5.3 litres per 100 kilometres – a commendable figure in today's climate of high fuel prices. Engines delivering 190 hp or more may be equipped with Audi's Quattro permanent all-wheel drive system.

  Following its global debut at the Paris Motor Show in October, the new Audi A6 commenced sales across European markets. The entry-level variant, equipped with the 2.0-litre TFSI engine, carries an estimated price tag of €34,200 (approximately RMB 350,000). It is anticipated that the domestic A6L will undergo a corresponding facelift, though the timing remains unconfirmed.